{"id":5472,"date":"2018-12-15T10:07:25","date_gmt":"2018-12-15T10:07:25","guid":{"rendered":"http:\/\/www.esev.ipv.pt\/dacomunicacao\/?p=5472"},"modified":"2018-12-15T10:09:27","modified_gmt":"2018-12-15T10:09:27","slug":"conversas-sobre-publicidade-e-propaganda","status":"publish","type":"post","link":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/?p=5472","title":{"rendered":"Alunos da ESEV participaram em &#8220;Conversas sobre Publicidade e Propaganda&#8221;"},"content":{"rendered":"<p><em><strong>No dia 13 de Dezembro, no audit\u00f3rio da Escola Superior de Educa\u00e7\u00e3o de Viseu (ESEV), decorreu o evento \u201cEncontros de PRP: Conversas sobre Publicidade e Propaganda\u201d. Estes encontros contaram com a participa\u00e7\u00e3o, na parte da manh\u00e3, de Ivone Ferreira, da Universidade Nova de Lisboa, que apresentou uma comunica\u00e7\u00e3o com o t\u00edtulo \u201cA linguagem multissensorial da publicidade televisiva\u201d e esteve \u00e0 conversa com os alunos da licenciatura em Publicidade e Rela\u00e7\u00f5es P\u00fablicas (PRP) sobre semi\u00f3tica, publicidade e sociedade do consumo.<\/strong><\/em><\/p>\n<p>\u00c0 tarde, a interven\u00e7\u00e3o de H\u00e9lder Prior, da Universidade Aut\u00f3noma de Lisboa, teve como t\u00edtulo \u201cComunica\u00e7\u00e3o Pol\u00edtica, Propaganda e Spin Doctoring: de C\u00edcero ao Pr\u00edncipe Medi\u00e1tico\u201d e trouxe aos alunos uma perspectiva hist\u00f3rica da comunica\u00e7\u00e3o pol\u00edtica e da assessoria da imprensa ao longo dos tempos, com destaque para os novos paradigmas comunicacionais da pol\u00edtica do s\u00e9culo XXI.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-5474 size-large\" src=\"http:\/\/www.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/07b3d832-a736-4104-9a9d-cff7853c66c1-1024x739.jpg\" alt=\"\" width=\"800\" height=\"577\" srcset=\"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/07b3d832-a736-4104-9a9d-cff7853c66c1-1024x739.jpg 1024w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/07b3d832-a736-4104-9a9d-cff7853c66c1-300x217.jpg 300w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/07b3d832-a736-4104-9a9d-cff7853c66c1-768x554.jpg 768w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/07b3d832-a736-4104-9a9d-cff7853c66c1.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/> <img loading=\"lazy\" class=\"alignnone wp-image-5476 size-large\" src=\"http:\/\/www.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/88e3a6fc-06b9-4326-bfbc-d2c45580d594-1024x680.jpg\" alt=\"\" width=\"800\" height=\"531\" srcset=\"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/88e3a6fc-06b9-4326-bfbc-d2c45580d594-1024x680.jpg 1024w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/88e3a6fc-06b9-4326-bfbc-d2c45580d594-300x199.jpg 300w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/88e3a6fc-06b9-4326-bfbc-d2c45580d594-768x510.jpg 768w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/88e3a6fc-06b9-4326-bfbc-d2c45580d594.jpg 1488w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/> <img loading=\"lazy\" class=\"alignnone wp-image-5478 size-large\" src=\"http:\/\/www.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/affa3c38-1314-4727-b5b2-20893b21cc31-1024x803.jpg\" alt=\"\" width=\"800\" height=\"627\" srcset=\"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/affa3c38-1314-4727-b5b2-20893b21cc31-1024x803.jpg 1024w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/affa3c38-1314-4727-b5b2-20893b21cc31-300x235.jpg 300w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/affa3c38-1314-4727-b5b2-20893b21cc31-768x602.jpg 768w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/affa3c38-1314-4727-b5b2-20893b21cc31.jpg 1572w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/> <img loading=\"lazy\" class=\"alignnone wp-image-5479 size-large\" src=\"http:\/\/www.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/d4d9f102-27ac-48d9-8699-7562eb283372-1024x735.jpg\" alt=\"\" width=\"800\" height=\"574\" srcset=\"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/d4d9f102-27ac-48d9-8699-7562eb283372-1024x735.jpg 1024w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/d4d9f102-27ac-48d9-8699-7562eb283372-300x215.jpg 300w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/d4d9f102-27ac-48d9-8699-7562eb283372-768x552.jpg 768w, https:\/\/www1.esev.ipv.pt\/dacomunicacao\/wp-content\/uploads\/2018\/12\/d4d9f102-27ac-48d9-8699-7562eb283372.jpg 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No dia 13 de Dezembro, no audit\u00f3rio da Escola Superior de Educa\u00e7\u00e3o de Viseu (ESEV), decorreu o evento \u201cEncontros de<\/p>\n","protected":false},"author":4,"featured_media":5473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[290,292,1735],"_links":{"self":[{"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=\/wp\/v2\/posts\/5472"}],"collection":[{"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5472"}],"version-history":[{"count":2,"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=\/wp\/v2\/posts\/5472\/revisions"}],"predecessor-version":[{"id":5483,"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=\/wp\/v2\/posts\/5472\/revisions\/5483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=\/wp\/v2\/media\/5473"}],"wp:attachment":[{"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www1.esev.ipv.pt\/dacomunicacao\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}